RT Journal Article
SR Electronic
T1 Season of Plenty
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 345
OP 346
DO 10.2501/S0021849910091506
VO 50
IS 4
A1 Geoffrey Precourt
YR 2010
UL http://www.journalofadvertisingresearch.com/content/50/4/345.abstract
AB