RT Journal Article
SR Electronic
T1 The Multi-Cultural Mandate
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 227
OP 228
DO 10.2501/S0021849910091373
VO 50
IS 3
A1 Precourt, Geoffrey
YR 2010
UL http://www.journalofadvertisingresearch.com/content/50/3/227.abstract
AB