PT  - JOURNAL ARTICLE
AU  - Precourt, Geoffrey
TI  - The Multi-Cultural Mandate
AID  - 10.2501/S0021849910091373
DP  - 2010 Sep 01
TA  - Journal of Advertising Research
PG  - 227--228
VI  - 50
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/50/3/227.short
4100  - http://www.journalofadvertisingresearch.com/content/50/3/227.full
SO  - J Advert Res2010 Sep 01; 50