TY - JOUR T1 - The March toward Quality JF - Journal of Advertising Research JO - J Advert Res SP - 120 LP - 124 DO - 10.2501/S0021849910091282 VL - 50 IS - 2 AU - Ray Pettit Y1 - 2010/06/01 UR - http://www.journalofadvertisingresearch.com/content/50/2/120.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -