PT - JOURNAL ARTICLE AU - Ray Pettit TI - The March toward Quality AID - 10.2501/S0021849910091282 DP - 2010 Jun 01 TA - Journal of Advertising Research PG - 120--124 VI - 50 IP - 2 4099 - http://www.journalofadvertisingresearch.com/content/50/2/120.short 4100 - http://www.journalofadvertisingresearch.com/content/50/2/120.full SO - J Advert Res2010 Jun 01; 50