RT Journal Article SR Electronic T1 Customer Engagement Is The New Marketing JF Journal of Advertising Research JO J Advert Res FD WARC SP 118 OP 119 DO 10.2501/S0021849910091270 VO 50 IS 2 A1 Lynne D Johnson YR 2010 UL http://www.journalofadvertisingresearch.com/content/50/2/118.abstract AB