RT Journal Article
SR Electronic
T1 Customer Engagement Is The New Marketing
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 118
OP 119
DO 10.2501/S0021849910091270
VO 50
IS 2
A1 Lynne D Johnson
YR 2010
UL http://www.journalofadvertisingresearch.com/content/50/2/118.abstract
AB