PT  - JOURNAL ARTICLE
AU  - Joel Rubinson
TI  - What Behavioral Economics Can Teach Marketing Research
AID  - 10.2501/S0021849910091269
DP  - 2010 Jun 01
TA  - Journal of Advertising Research
PG  - 114--117
VI  - 50
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/50/2/114.short
4100  - http://www.journalofadvertisingresearch.com/content/50/2/114.full
SO  - J Advert Res2010 Jun 01; 50