PT  - JOURNAL ARTICLE
AU  - Douglas West
TI  - Be Part of a Modern Classic
AID  - 10.2501/S0021849910091233
DP  - 2010 Mar 01
TA  - Journal of Advertising Research
PG  - 107--107
VI  - 50
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/50/1/107.short
4100  - http://www.journalofadvertisingresearch.com/content/50/1/107.full
SO  - J Advert Res2010 Mar 01; 50