RT Journal Article
SR Electronic
T1 How More Precise Magazine Inputs Can Improve Media Mix Modeling
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 10
OP 15
DO 10.2501/S0021849910091129
VO 50
IS 1
A1 James Collins
A1 David Dixon
A1 Wayne Eadie
A1 Mark Reggimenti
A1 David Shiffman
A1 Julia Soukhareva
A1 Judy Vogel
A1 Britta Ware
YR 2010
UL http://www.journalofadvertisingresearch.com/content/50/1/10.abstract
AB