PT  - JOURNAL ARTICLE
AU  - James Collins
AU  - David Dixon
AU  - Wayne Eadie
AU  - Mark Reggimenti
AU  - David Shiffman
AU  - Julia Soukhareva
AU  - Judy Vogel
AU  - Britta Ware
TI  - How More Precise Magazine Inputs Can Improve Media Mix Modeling
AID  - 10.2501/S0021849910091129
DP  - 2010 Mar 01
TA  - Journal of Advertising Research
PG  - 10--15
VI  - 50
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/50/1/10.short
4100  - http://www.journalofadvertisingresearch.com/content/50/1/10.full
SO  - J Advert Res2010 Mar 01; 50