RT Journal Article
SR Electronic
T1 The Foundations of Quality Initiative
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 464
OP 485
DO 10.2501/S0021849909091089
VO 49
IS 4
A1 Walker, Robert
A1 Pettit, Raymond
A1 Rubinson, Joel
YR 2009
UL http://www.journalofadvertisingresearch.com/content/49/4/464.abstract
AB