TY - JOUR T1 - The Foundations of Quality Initiative JF - Journal of Advertising Research JO - J Advert Res SP - 464 LP - 485 DO - 10.2501/S0021849909091089 VL - 49 IS - 4 AU - Robert Walker AU - Raymond Pettit AU - Joel Rubinson Y1 - 2009/12/01 UR - http://www.journalofadvertisingresearch.com/content/49/4/464.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -