PT - JOURNAL ARTICLE AU - Edelman, Benjamin TI - Who Owns Metrics? AID - 10.2501/S0021849909091028 DP - 2009 Dec 01 TA - Journal of Advertising Research PG - 401--403 VI - 49 IP - 4 4099 - http://www.journalofadvertisingresearch.com/content/49/4/401.short 4100 - http://www.journalofadvertisingresearch.com/content/49/4/401.full SO - J Advert Res2009 Dec 01; 49