RT Journal Article SR Electronic T1 Just Asking JF Journal of Advertising Research JO J Advert Res FD WARC SP 399 OP 400 DO 10.2501/S0021849909091016 VO 49 IS 4 A1 Joel Rubinson YR 2009 UL http://www.journalofadvertisingresearch.com/content/49/4/399.abstract AB