RT Journal Article
SR Electronic
T1 Getting Metrics Right
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 395
OP 396
DO 10.2501/S0021849909091004
VO 49
IS 4
A1 Precourt, Geoffrey
YR 2009
UL http://www.journalofadvertisingresearch.com/content/49/4/395.abstract
AB