PT  - JOURNAL ARTICLE
AU  - Geoffrey Precourt
TI  - Getting Metrics Right
AID  - 10.2501/S0021849909091004
DP  - 2009 Dec 01
TA  - Journal of Advertising Research
PG  - 395--396
VI  - 49
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/49/4/395.short
4100  - http://www.journalofadvertisingresearch.com/content/49/4/395.full
SO  - J Advert Res2009 Dec 01; 49