PT  - JOURNAL ARTICLE
AU  - Alan Wurtzel
TI  - Now. Or Never
AID  - 10.2501/S0021849909090448
DP  - 2009 Sep 01
TA  - Journal of Advertising Research
PG  - 263--265
VI  - 49
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/49/3/263.short
4100  - http://www.journalofadvertisingresearch.com/content/49/3/263.full
SO  - J Advert Res2009 Sep 01; 49