PT  - JOURNAL ARTICLE
AU  - Rubinson, Joel
TI  - The Opportunity for Marketing “Simplification”
AID  - 10.2501/S0021849909090503
DP  - 2009 Sep 01
TA  - Journal of Advertising Research
PG  - 260--262
VI  - 49
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/49/3/260.short
4100  - http://www.journalofadvertisingresearch.com/content/49/3/260.full
SO  - J Advert Res2009 Sep 01; 49