TY - JOUR T1 - The Innovation Issue JF - Journal of Advertising Research JO - J Advert Res SP - 253 LP - 255 DO - 10.2501/S0021849909090527 VL - 49 IS - 3 AU - Geoffrey Precourt Y1 - 2009/09/01 UR - http://www.journalofadvertisingresearch.com/content/49/3/253.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -