RT Journal Article
SR Electronic
T1 Today's Advertising Laws: Will They Survive the Digital Revolution?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 120
OP 126
DO 10.2501/S002184990909014X
VO 49
IS 2
A1 Sharp, Byron
A1 Wind, Yoram (Jerry)
YR 2009
UL http://www.journalofadvertisingresearch.com/content/49/2/120.abstract
AB Even advertising has scientific laws, empirical patterns that generalize across a wide range of known conditions. These empirical generalizations provide us with benchmarks, predictions, and valuable insights into how the digital revolution may affect advertising. More than ever we need systematic research to understand the generalizability of our research findings.