PT  - JOURNAL ARTICLE
AU  - Byron Sharp
AU  - Yoram (Jerry) Wind
TI  - Today's Advertising Laws: Will They Survive the Digital Revolution?
AID  - 10.2501/S002184990909014X
DP  - 2009 Jun 01
TA  - Journal of Advertising Research
PG  - 120--126
VI  - 49
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/49/2/120.short
4100  - http://www.journalofadvertisingresearch.com/content/49/2/120.full
SO  - J Advert Res2009 Jun 01; 49
AB  - Even advertising has scientific laws, empirical patterns that generalize across a wide range of known conditions. These empirical generalizations provide us with benchmarks, predictions, and valuable insights into how the digital revolution may affect advertising. More than ever we need systematic research to understand the generalizability of our research findings.