RT Journal Article
SR Electronic
T1 Why Empirical Generalizations Matter
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 113
OP 114
DO 10.2501/S0021849909090382
VO 49
IS 2
A1 Geoffrey Precourt
YR 2009
UL http://www.journalofadvertisingresearch.com/content/49/2/113.abstract
AB