PT  - JOURNAL ARTICLE
AU  - Raymond Pettit
TI  - From Politics to Marketing: An Emotional Framework for Advertising
AID  - 10.2501/S0021849909090084
DP  - 2009 Mar 01
TA  - Journal of Advertising Research
PG  - 10--11
VI  - 49
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/49/1/10.short
4100  - http://www.journalofadvertisingresearch.com/content/49/1/10.full
SO  - J Advert Res2009 Mar 01; 49