RT Journal Article SR Electronic T1 The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role? JF Journal of Advertising Research JO J Advert Res FD WARC SP 465 OP 472 DO 10.2501/S0021849908080471 VO 48 IS 3 A1 Brigitte Müller A1 Laurent Florès A1 Meriem Agrebi A1 Jean-Louis Chandon YR 2008 UL http://www.journalofadvertisingresearch.com/content/48/3/465.abstract AB The internet offers both growth and loyalty opportunities for brands. To this end, in recent years, companies have accelerated the development of their websites, including richer and more interactive content as well as relationship tools such as email newsletter and consumer magazines. Using the example of a leading French manufacturer's website, the present research demonstrates that visitors satisfied with their overall website experience are more inclined to revisit and recommend the site and in turn develop more positive attitudes toward the brand as well as higher purchase intent. These relations are stronger for consumers that are members of the website email newsletter program and those that receive the brand consumer magazine.