TY - JOUR T1 - The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role? JF - Journal of Advertising Research JO - J Advert Res SP - 465 LP - 472 DO - 10.2501/S0021849908080471 VL - 48 IS - 3 AU - Brigitte Müller AU - Laurent Florès AU - Meriem Agrebi AU - Jean-Louis Chandon Y1 - 2008/09/01 UR - http://www.journalofadvertisingresearch.com/content/48/3/465.abstract N2 - The internet offers both growth and loyalty opportunities for brands. To this end, in recent years, companies have accelerated the development of their websites, including richer and more interactive content as well as relationship tools such as email newsletter and consumer magazines. Using the example of a leading French manufacturer's website, the present research demonstrates that visitors satisfied with their overall website experience are more inclined to revisit and recommend the site and in turn develop more positive attitudes toward the brand as well as higher purchase intent. These relations are stronger for consumers that are members of the website email newsletter program and those that receive the brand consumer magazine. ER -