RT Journal Article
SR Electronic
T1 Marketing in the Era of Long-Tail Media
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 301
OP 302
DO 10.2501/S0021849908080355
VO 48
IS 3
A1 Joel Rubinson
YR 2008
UL http://www.journalofadvertisingresearch.com/content/48/3/301.abstract
AB