PT  - JOURNAL ARTICLE
AU  - Joel Rubinson
TI  - Marketing in the Era of Long-Tail Media
AID  - 10.2501/S0021849908080355
DP  - 2008 Sep 01
TA  - Journal of Advertising Research
PG  - 301--302
VI  - 48
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/48/3/301.short
4100  - http://www.journalofadvertisingresearch.com/content/48/3/301.full
SO  - J Advert Res2008 Sep 01; 48