PT  - JOURNAL ARTICLE
AU  - Mike Cooke
TI  - Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
AID  - 10.2501/S0021849908080343
DP  - 2008 Jun 01
TA  - Journal of Advertising Research
PG  - 297--298
VI  - 48
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/48/2/297.short
4100  - http://www.journalofadvertisingresearch.com/content/48/2/297.full
SO  - J Advert Res2008 Jun 01; 48