%0 Journal Article %A Mike Cooke %T Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart %D 2008 %R 10.2501/S0021849908080343 %J Journal of Advertising Research %P 297-298 %V 48 %N 2 %U https://www.journalofadvertisingresearch.com/content/jadvertres/48/2/297.full.pdf