PT  - JOURNAL ARTICLE
AU  - Morris Kalliny
AU  - Grace Dagher
AU  - Michael S. Minor
AU  - Gilberto De Los Santos
TI  - Television Advertising in the Arab World: A Status Report
AID  - 10.2501/S0021849908080252
DP  - 2008 Jun 01
TA  - Journal of Advertising Research
PG  - 215--223
VI  - 48
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/48/2/215.short
4100  - http://www.journalofadvertisingresearch.com/content/48/2/215.full
SO  - J Advert Res2008 Jun 01; 48
AB  - This article reviews the current status of advertising in the Arab world with special attention given to television advertising. After providing a review of the literature and the status of television advertising, we provide the results of a content analysis dealing with various cultural values used in television advertising in various countries in the Arab world. This article points out that the potential for television advertising is enormous due to the proliferation of satellite television across the Arab world. This study finds that despite the common belief that the Arab world is vastly different from the United States, there are some similarities between the two in television advertising.