RT Journal Article
SR Electronic
T1 One Size Does Not Fit All, Or Does It?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 167
OP 167
DO 10.2501/S0021849908080185
VO 48
IS 2
A1 Marissa Sison
YR 2008
UL http://www.journalofadvertisingresearch.com/content/48/2/167.abstract
AB