RT Journal Article
SR Electronic
T1 The Soul of the Meaningful Advertisement
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 1
OP 2
DO 10.2501/S002184990808001X
VO 48
IS 1
A1 William A. Cook
YR 2008
UL http://www.journalofadvertisingresearch.com/content/48/1/1.abstract
AB