RT Journal Article
SR Electronic
T1 A Status Report on Podcast Advertising
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 518
OP 523
DO 10.2501/S0021849907070535
VO 47
IS 4
A1 Daniel M. Haygood
YR 2007
UL http://www.journalofadvertisingresearch.com/content/47/4/518.abstract
AB Podcasting has begun to capture the public's imagination. Content creators are now providing a growing stream of intriguing and diverse content for downloading on MP3 players or personal computers, allowing consumers to control the time and place of their viewing or listening. And even advertising is emerging as a presence in podcasts. This article examines the landscape of podcast advertising, providing an overview of podcasting's development and current usage. New research explores current podcast advertising practices, such as quantity, type, placement, and just which companies are putting commercial messages on podcasts. Finally, the future direction of podcast advertising is anticipated.