PT  - JOURNAL ARTICLE
AU  - Tali Te'eni-Harari
AU  - Shlomo I. Lampert
AU  - Sam Lehman-Wilzig
TI  - Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth
AID  - 10.2501/S0021849907070341
DP  - 2007 Sep 01
TA  - Journal of Advertising Research
PG  - 326--340
VI  - 47
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/47/3/326.short
4100  - http://www.journalofadvertisingresearch.com/content/47/3/326.full
SO  - J Advert Res2007 Sep 01; 47
AB  - The purpose of this study was to test whether Petty and Cacioppo's Elaboration Likelihood Model is relevant to young people. An earlier central study on adults was replicated, through 330 in-depth interviews among three age groups (4–7, 8–11, 12–15). The findings: young people do not use either the central or peripheral route for changing attitudes as in the original adult studies. Indeed, in all three age groups, the young people's attitudes were similar in both high and low involvement. We offer explanations for these surprising findings.