RT Journal Article
SR Electronic
T1 How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 183
OP 192
DO 10.2501/S0021849907070213
VO 47
IS 2
A1 Fourquet-Courbet, Marie-Pierre
A1 Courbet, Didier
A1 Vanhuele, Marc
YR 2007
UL http://www.journalofadvertisingresearch.com/content/47/2/183.abstract
AB In-depth interviews with web banner designers, combined with retrospective protocols, reveal implicit theories of the communication process that they apply during their creation process. These theories take the form of reactions of imaginary audiences with whom web banner designers engage in imaginary dialogues. The dialogues reveal the evaluation standards held by internet users, advertisers, and different colleagues.