PT  - JOURNAL ARTICLE
AU  - Fourquet-Courbet, Marie-Pierre
AU  - Courbet, Didier
AU  - Vanhuele, Marc
TI  - How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories
AID  - 10.2501/S0021849907070213
DP  - 2007 Jun 01
TA  - Journal of Advertising Research
PG  - 183--192
VI  - 47
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/47/2/183.short
4100  - http://www.journalofadvertisingresearch.com/content/47/2/183.full
SO  - J Advert Res2007 Jun 01; 47
AB  - In-depth interviews with web banner designers, combined with retrospective protocols, reveal implicit theories of the communication process that they apply during their creation process. These theories take the form of reactions of imaginary audiences with whom web banner designers engage in imaginary dialogues. The dialogues reveal the evaluation standards held by internet users, advertisers, and different colleagues.