RT Journal Article
SR Electronic
T1 Extrinsic Cue of Warranty by Selling through a Reputable Website
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 158
OP 164
DO 10.2501/S0021849907070183
VO 47
IS 2
A1 Hsu, Huei-Chen
A1 Lai, Chi-Shiun
A1 Chen, Cheng-Hsui
YR 2007
UL http://www.journalofadvertisingresearch.com/content/47/2/158.abstract
AB This research aims to investigate the interactive effects of website reputation, manufacturer brand, on electronic commerce. We surveyed 543 internet users to investigate the effects of high-reputation and low-reputation websites on two digital camera brands—Nikon and Snap. A major finding of this study is that a reputable website seems to have a significant effect on a well-known manufacturer's brand. It is also apparent that a lesser-known manufacturer can use a reputable website as a quality endorser.