RT Journal Article
SR Electronic
T1 Culture and Consumption II: Markets, Meaning, and Brand Management
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 347
OP 348
DO 10.2501/S0021849906000389
VO 46
IS 3
A1 Taddy Hall
YR 2006
UL http://www.journalofadvertisingresearch.com/content/46/3/347.abstract
AB