PT  - JOURNAL ARTICLE
AU  - John Burnett
TI  - Disabled Consumers: The Use of the Internet and Attitudes toward Web Advertising
AID  - 10.2501/S0021849906060314
DP  - 2006 Sep 01
TA  - Journal of Advertising Research
PG  - 324--338
VI  - 46
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/46/3/324.short
4100  - http://www.journalofadvertisingresearch.com/content/46/3/324.full
SO  - J Advert Res2006 Sep 01; 46
AB  - This article introduces a relatively unknown and underappreciated market segment to the realm of web advertising—the disabled consumer. A study is reported whereby a sample of disabled consumers are compared with a nondisabled sample in respect to attitudes toward web advertising, use of the internet, and desired features found on websites. In addition, an ethnographic study was conducted that confirmed and enhanced the findings from the survey. The results show significant differences between the two groups. Implications for web advertisers are discussed.