RT Journal Article SR Electronic T1 Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design JF Journal of Advertising Research JO J Advert Res FD WARC SP 246 OP 250 DO 10.2501/S0021849906060363 VO 46 IS 3 A1 Jane Fulton Suri A1 Suzanne Gibbs Howard YR 2006 UL http://www.journalofadvertisingresearch.com/content/46/3/246.abstract AB This article takes a look at ethnographic research in today's marketplace and offers 10 ways to explore corporate ethnography in order to achieve deeper understanding and uncover more valuable insights.