TY - JOUR T1 - Editorial: Up Close and Personal: The Value of Ethnography JF - Journal of Advertising Research JO - J Advert Res SP - 245 LP - 245 DO - 10.2501/S0021849906060272 VL - 46 IS - 3 AU - Joseph T. Plummer Y1 - 2006/09/01 UR - http://www.journalofadvertisingresearch.com/content/46/3/245.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -