PT - JOURNAL ARTICLE AU - Joseph T. Plummer TI - Editorial: Up Close and Personal: The Value of Ethnography AID - 10.2501/S0021849906060272 DP - 2006 Sep 01 TA - Journal of Advertising Research PG - 245--245 VI - 46 IP - 3 4099 - http://www.journalofadvertisingresearch.com/content/46/3/245.short 4100 - http://www.journalofadvertisingresearch.com/content/46/3/245.full SO - J Advert Res2006 Sep 01; 46