%0 Journal Article %A Joseph T. Plummer %T Editorial: Up Close and Personal: The Value of Ethnography %D 2006 %R 10.2501/S0021849906060272 %J Journal of Advertising Research %P 245-245 %V 46 %N 3 %U https://www.journalofadvertisingresearch.com/content/jadvertres/46/3/245.full.pdf