RT Journal Article
SR Electronic
T1 Book Review: The Best Of Branding: Best Practices In Corporate Branding
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 349
OP 351
DO 10.1017/S0021849905000371
VO 45
IS 3
A1 Pettit, Raymond
YR 2005
UL http://www.journalofadvertisingresearch.com/content/45/3/349.abstract
AB Book review in JAR issue 45,3 (2005) of: The Best of Branding: Best Practices in Corporate Branding by James R. Gregory, McGraw-Hill, October 2003, ISBN: 0071403299, $39.95, 288 pp.