RT Journal Article
SR Electronic
T1 Jazz, Gestalt, and the Year Ahead for Marketers
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 294
OP 295
DO 10.1017/S002184990505035X
VO 45
IS 3
A1 Gilbert, Josh
YR 2005
UL http://www.journalofadvertisingresearch.com/content/45/3/294.abstract
AB Marketers are getting their groove back. But if the year ahead heralds the “return of marketing,” it certainly won't be marketing as we know it.