PT  - JOURNAL ARTICLE
AU  - Gilbert, Josh
TI  - Jazz, Gestalt, and the Year Ahead for Marketers
AID  - 10.1017/S002184990505035X
DP  - 2005 Sep 01
TA  - Journal of Advertising Research
PG  - 294--295
VI  - 45
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/45/3/294.short
4100  - http://www.journalofadvertisingresearch.com/content/45/3/294.full
SO  - J Advert Res2005 Sep 01; 45
AB  - Marketers are getting their groove back. But if the year ahead heralds the “return of marketing,” it certainly won't be marketing as we know it.