PT  - JOURNAL ARTICLE
AU  - Capozzi, Louis
TI  - Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset
AID  - 10.1017/S0021849905050324
DP  - 2005 Sep 01
TA  - Journal of Advertising Research
PG  - 290--293
VI  - 45
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/45/3/290.short
4100  - http://www.journalofadvertisingresearch.com/content/45/3/290.full
SO  - J Advert Res2005 Sep 01; 45
AB  - One of America's greatest inventors, Benjamin Franklin, once said “glass china and reputation are easily cracked, but never well mended.” A simplistic and thankfully outdated notion, yet with an element of truth.