RT Journal Article
SR Electronic
T1 Editorial: The Fragile Nature of Corporate Reputation
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 289
OP 289
DO 10.1017/S0021849905050385
VO 45
IS 3
A1 Plummer, Joseph T.
YR 2005
UL http://www.journalofadvertisingresearch.com/content/45/3/289.abstract
AB Editorial of JAR 45,3 (2005), discussing and introducing the issue's theme of corporate reputation.