PT  - JOURNAL ARTICLE
AU  - Joseph T. Plummer
TI  - Editorial: The Fragile Nature of Corporate Reputation
AID  - 10.1017/S0021849905050385
DP  - 2005 Sep 01
TA  - Journal of Advertising Research
PG  - 289--289
VI  - 45
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/45/3/289.short
4100  - http://www.journalofadvertisingresearch.com/content/45/3/289.full
SO  - J Advert Res2005 Sep 01; 45
AB  - Editorial of JAR 45,3 (2005), discussing and introducing the issue's theme of corporate reputation.