PT  - JOURNAL ARTICLE
AU  - Adams, Tony
TI  - Book Review: How Brands Become Icons: The Principles of Cultural Branding
AID  - 10.1017/S0021849905000292
DP  - 2005 Jun 01
TA  - Journal of Advertising Research
PG  - 282--283
VI  - 45
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/45/2/282.short
4100  - http://www.journalofadvertisingresearch.com/content/45/2/282.full
SO  - J Advert Res2005 Jun 01; 45
AB  - Book review in JAR issue 45,2 (2005) of: How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt, Harvard Business School Press, September 2004, ISBN: 1578517745, $29.95, 263 pp.